Old school affiliate programs experienced pain and fraud due to the popularity of black hat methods, such as cookie stuffing, typosquatting, spam, black hat SEO, link-farms, trademark infringement, spyware, and brandjacking (sounds scary, right?). I completely understand given some of its shadier history. You may also like: Affiliates 101: What is the Shopify Affiliate Program and How Can You Successfully Apply Old school affiliate marketing challengesĮven prior to working with an affiliate program, it was clear to me that affiliate marketing offers a strong opportunity for businesses to quickly expand their reach to fresh audiences, and acquire new customers through partnerships.Īlthough affiliate marketing has proven itself as a viable customer acquisition channel, to this day I still encounter individuals that react to the word “affiliate” like it’s a dirty word.Īlthough affiliate marketing has proven itself as a viable customer acquisition channel, to this day I still encounter individuals that react to the word “affiliate” like it’s a dirty word. Today, I’m putting all that knowledge to work, and walking you through the foundations of the affiliate marketing space, what kinds of affiliate marketers exist today, and how you can get started with affiliate marketing. Throughout my 12 years in the industry, I’ve worked with affiliate marketing in many different ways - from affiliate, to freelancer, to in-house management of Shopify’s affiliate program. Myth: Affiliate marketing is mostly fraud and offers low value traffic. The reality is that affiliate programs can be as high value as those running the affiliate program make it. The myth that affiliate marketing is a scam or offers a low value source of traffic and sales is simply not true. So much so that it’s now incorporated into the marketing strategy of top Fortune 500 companies like Apple, Macy’s, and Target.ĭespite all this, affiliate marketing has been plagued with a bad reputation in the past. The result is often a valid sale, however it can also be a completed lead form, a new free trial user, or even a new newsletter subscriber.Īlthough the first affiliate program was developed in 1994, Amazon’s Associates Program (launched in 1996) is most often recognized as the longest running program and as the model for others to follow.Īs ecommerce has grown over the years, so too has the affiliate space. There’s a lot of misinformation that surrounds affiliate marketing - so let’s clear it up.Īffiliate marketing is a performance-based marketing program, where an external partner is rewarded a commission for delivering a specific result to a merchant or advertiser.
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March 2023
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